Q&A with Jack Robinson, Ambassador

With a strong background in sheep farming and an impressive record within the shearing industry. Jack Robinson brings passion, experience and first-hand knowledge to his role as an Ambassador. Balancing a busy farming enterprise with an outstanding competitive shearing career. Jack has developed a deep understanding of the wool sector and the challenges and opportunities it faces today. In this Q&A, Jack shares insights into his farming life, his journey within the wool industry, and why he is committed to championing Ulster Wool and supporting fellow farmers.

Can you tell us about your background in farming and the wool industry?

I farm on my own holding, running around 800 breeding ewes along with 150 dry hogg lambs. Over the winter I also store-finish, buying in roughly 500 store lambs and finishing them intensively indoors. I got involved in the wool industry at 17, when I completed an Ulster Wool shearing course and learned to shear. Since then, I’ve travelled to New Zealand seven times, competing in many competitions, and I’ve won the national title 12 times.

How did you first become involved with Ulster Wool, and what led to you becoming an ambassador?

The main reason I got involved is because of the support I’ve had throughout my shearing career, from sponsorship to learning the skill through the courses provided. I wanted to give something back to the industry, and when the opportunity came up to become an Ambassador, I grabbed it with both hands.

What does your role as Ambassador involve on a day-to-day basis?

My role involves day-to-day work in local markets, chatting with farmers. I also run a collection centre and help with buying wool. I spend time advising younger shearers on how to get onto courses, and if anyone has questions, I’ll always point them in the right direction.

From your perspective, what makes Ulster wool (fibre) special and worth championing?

It’s a natural product, and in this day and age, instead of using oil-based fibres, it’s a no-brainer. Sheep grow it every year and they have to be shorn for welfare reasons, so it shouldn’t be going to waste.

What do you see as the biggest challenges currently facing our industry?

The decline in sheep numbers is a real challenge. There are fewer young farmers coming into sheep farming, and more land is going into environmental schemes and tree planting.

Are there particular opportunities you’re excited about for the future of Ulster wool (fibre)?

Looking ahead, I think wool as a fibre will become more valuable and be used more efficiently. I’ll also be investing in wool carpets and bedding, doing my bit to put something back into the industry.

We held the Muckamore open days last year – why do you feel these events are important for both farmers and the public?

The events are important because you’re the face of Ulster Wool and you get to meet farmers face to face. While also giving them a chance to see what goes on behind the scenes. It shows how hard the grading teams work and how the depot operates. People often think the process is simple, from A to B, but there’s a lot of handling and work involved that most don’t see or understand.

How can farmers make the most of our services and support?

Farmers can make the most of the service by using the collection centres we have now more than ever. Farmers can also work together to fill a container, which will then be collected. When delivering to a collection centre, a QR code is displayed for farmers to scan, confirming delivery of their wool so payment can be released.

What’s the most rewarding part of being an ambassador?

The most rewarding part is being a respected representative and knowing people see that you’re involved and trying to do your bit. As a local farmer, I’m keen to support and raise the profile of wool.

Do you have a favourite memory or proudest moment during your time with Ulster Wool?

The NSA event at Alwyn’s farm this year was really good. As Ambassadors, Rachel and I were asked to do a demonstration – I did the shearing and Rachel covered the wool handling. A lot of local farmers came over to watch and were very attentive. The feedback afterwards, through word of mouth, was that people thought we were one of the best stands at the show.

In three words, how would you sum up Ulster Wool?

Helpful, Community, Hardworking