Our role

For designers, brands and manufacturers looking to source UK sheep farmers wool for their sustainable material strategies. From farm traceability to new product development, we are keen to support your route to market. Our brand partners benefit from tools like certifications, traceability, PR & Marketing support and staff training. Explore opportunities here.

Our 6 Pillars

Our farmers adhere to strict guidelines, ensuring sheep are well cared for, the land is responsibly managed and wool is produced ethically. 

Traceability

Ulster Wool ensures every fleece can be traced back to the farm, giving brands and consumers confidence in its authenticity and origin. 

Product Development

Our team works closely with brands, manufacturers and designers to innovate with UK wool, ensuring it meets modern performance and sustainability standards. 

Wool Sales

We host 18 auctions annually, offering over 1 million kilograms of wool per sale, supporting a competitive and efficient marketplace. 

Want to find out more?

Get the latest news from our Overherd Brand Newsletter, hear about the work we are doing to champion our Sheep Farmers, product research and development.